Privacy Policy UK

Last updated: Sep 07, 2025

Applied to: United Kingdom

(This version replaces all prior versions)

At Pet Awesome, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, www.pet-awesome.com (the “Site”), make a purchase, or otherwise engage with us online or offline.

This Policy is provided in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. WHO WE ARE

 

Pet Awesome Limited is a company registered in United Kingdom. 

• Company Name: Pet Awesome Limited 
• Company Number: 14888803 
• Registered Office: Highdown House, 11 Highdown Road, Leamington Spa, Warwickshire, CV31 1XT 
• Email: support@pet-awesome.com 

Pet Awesome Limited is the “data controller” responsible for your personal data.

 

2. INFORMATION WE COLLECT

We collect personal data in three main ways: 

• Information you provide directly (for example, when creating an account, placing an order, or subscribing to our marketing communications). 
• Information we collect automatically (such as device data, cookies, and browsing behaviour).
• Information we receive from third parties (such as payment processors, delivery partners, or marketing platforms). 

We rely on consent for sending marketing communications (email, SMS, or similar). You may withdraw this consent at any time. 

Pet Awesome Limited is registered with the Information Commissioner’s Office (ICO) as required under the UK Data Protection Act 2018.

2.1. Information You Provide Directly 

 

• Name, billing and shipping addresses, email address, and phone number. 
• Account credentials (username and password). 
• Payment information (processed securely via third-party providers). 
• Order history, customer service interactions, and communication preferences. 
• Optional information such as pet details if you share them with us. 

2.2. Information Collected Automatically 

 

• IP address, device identifiers, browser type and version, operating system. 
• Date/time of access, referral source, pages viewed, clicks, and navigation patterns. 
• Cookies, advertising identifiers, and tracking pixels (see Section 7). 

2.3. Information from Third Parties 

 

• Payment processors (transaction confirmation, fraud checks). 
• Delivery providers (order and shipment details). 
• Marketing and analytics partners (aggregated demographic/interest data). 
• Social media platforms when you log in or engage with us through their services. 

We do not collect special category data (such as health or biometric data) unless legally required.

3. HOW WE USE YOUR INFORMATION

We process your personal data only when we have a lawful basis. These are the purposes and legal bases under UK GDPR:

 

4. SHARING YOUR INFORMATION

We may share your personal data with trusted third parties: 

• E-commerce platform (Shopify): for hosting, checkout, and order management. 
• Payment processors (e.g. Stripe, PayPal, Klarna, Clearpay): for secure payments and refunds.
• Shipping partners (e.g. Royal Mail, Evri, DHL): for packaging and delivery. 
• Marketing and CRM providers: for newsletters, loyalty schemes, and targeted campaigns, where you have given consent or where we rely on legitimate interests (e.g., customer relationship marketing to existing customers).
• Analytics providers (e.g. Google Analytics, Meta Ads): for site performance and audience insights. 
• Professional service providers: IT, security, auditors, and legal advisors. 
• Authorities or regulators: when legally required. 
• Business transfers: if Pet Awesome undergoes a merger, sale, or acquisition. 

We require all service providers to process your data securely and only for authorised purposes.

5. INTERNATIONAL DATA TRANSFERS

Some of our providers may process data outside the UK (e.g. in the EU, US, or Canada). When this occurs, we ensure adequate protection by: 

• Relying on adequacy decisions (e.g. transfers to the EU/EEA). 
• Using International Data Transfer Agreements (IDTAs) or UK-approved Standard Contractual Clauses (SCCs). 
• Implementing technical safeguards such as encryption.

6. DATA RETENTION

We keep your personal data only as long as necessary for the purposes outlined in this Policy, including to comply with legal, accounting, or reporting obligations. 

• Orders and payment records: 6–7 years (legal/tax requirements). 
• Customer accounts: until closure plus a reasonable period for dispute resolution. 
• Marketing data: until you unsubscribe or withdraw consent. 
• Technical logs and cookies: according to their lifespan or until you clear them. 

When retention is no longer required, data will be securely deleted or anonymised.

7. COOKIES & TRACKING TECHNOLOGIES

 

We use cookies, pixels, and similar technologies to: 

• Keep you signed into your account. 
• Remember cart contents and preferences. 
• Analyse website usage and performance. 
• Deliver personalised advertising. 

7.1. Types of Cookies 

 

• Strictly Necessary Cookies: essential for checkout, login, and core functions. 
• Functional Cookies: remember preferences (language, region). 
• Performance/Analytics Cookies: track usage patterns for improvements. 
• Targeting/Advertising Cookies: deliver relevant ads across sites. 

7.2. Consent & Choices 

 

• We request your consent for non-essential cookies via our cookie banner (in line with PECR).
• You can manage cookies in your browser settings or through our “Manage Cookies” link.
• Disabling cookies may affect site functionality.

Change your choices anytime by clicking the following link: Cookie Preferences.

 

8. DATA SECURITY

We use technical and organisational measures to protect your data, including: 

• SSL/TLS encryption during transmission. 
• Restricted access to personal data on a need-to-know basis. 
• Regular system monitoring and vulnerability testing of our systems. 
• Secure disposal of data and data minimisation practices. 

While no method of transmission over the internet or storage system is completely secure, we implement appropriate technical and organisational safeguards to reduce risk and protect your personal data.

9. YOUR RIGHTS UNDER UK GDPR

You have the following rights: 

• Right to be informed – clear information on how we process your data. 
• Right of access – request a copy of the personal data we hold about you. 
• Right to rectification – correct inaccuracies or incomplete data. 
• Right to erasure (“right to be forgotten”) – request deletion where applicable. 
• Right to restrict processing – limit how we use your data. 
• Right to object – object to marketing or processing based on legitimate interests. 
• Right to data portability – request your data in a structured, machine-readable format. 
• Rights regarding automated decision-making and profiling – not to be subject to purely automated decisions with legal effects. 
• Right to withdraw consent – where processing is based on consent, you can withdraw at any time. 

Exercising Your Rights 

To exercise your rights, contact us at support@pet-awesome.com. We may require verification of identity. We aim to respond within one month, or up to three months for complex requests.

Complaints to the ICO 

Pet Awesome Limited is registered with the Information Commissioner’s Office (ICO) as required under the Data Protection Act 2018.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

• Website: www.ico.org.uk 
• Helpline: 0303 123 1113

 

10. CHILDREN'S PRIVACY

Our Site is not directed at children under 13. 

We do not knowingly collect personal data from children. 

If we become aware that we have collected such data, we will delete it immediately.

 

11. LINKS TO THIRD-PARTY WEBSITES

 

Our Site may include links to external websites. Please note: 

• We are not responsible for their privacy practices. 
• This Policy applies only to Pet Awesome. 
• Review the privacy and cookie policies of third-party sites before submitting data.

 

12. CHANGES TO THIS PRIVACY POLICY

 

We may update this Policy from time to time to reflect changes in our practices, technologies, or legal obligations. 

• Material changes will be notified via email or a prominent notice on the Site. 
• Each version will include a “Last Updated” date. 
• Continued use of the Site after updates signifies acceptance of the new Policy.

 

13. CONTACT INFORMATION

 

If you have any questions, please contact us:

PET AWESOME LIMITED 

Company Number: 14888803 

Address: 

Highdown House 11 Highdown Road 

Leamington Spa 

Warwickshire 

CV31 1XT

Email: support@pet-awesome.com