Accessibility Statement UK

Last updated: Sep 08, 2025

Applied to: United Kingdom

(This version replaces all prior versions)


At Pet Awesome Limited, we are committed to making our website accessible to all visitors, including individuals with disabilities. We aim to provide an inclusive online experience that complies with the Equality Act 2010 and aligns with the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA. 

 

Accessibility is an ongoing process, and we are continuously working to improve the usability of our website, www.pet-awesome.com (the “Site”), so that all pet lovers can shop with confidence and ease.

 

1. OUR COMMITMENT

 

We strive to meet or exceed the requirements of: 

  • The Equality Act 2010 (ensuring non-discrimination and equal access). 
  • The Web Content Accessibility Guidelines (WCAG) 2.1, Level AA (internationally recognised standard). 
  • Best practices from the UK Government Digital Service (GDS) accessibility guidance. 


Our goal is to provide equal access for all users by incorporating accessibility best practices throughout website design, content, and development. 


We carry out regular reviews using a combination of automated tools and manual audits, and we welcome feedback from users to guide improvements.

 

2. ACCESSIBILITY FEATURES

 

Our website includes features designed to support accessibility, including (but not limited to):

  • Text alternatives for all non-text content (e.g., images, icons). 
  • Keyboard navigability for users who do not use a mouse. 
  • Responsive design optimised for screen readers and assistive technology. 
  • Sufficient colour contrast between text and backgrounds. 
  • Scalable text that can be resized using browser tools. 
  • Logical, consistent navigation structure across pages. 


Where our Site integrates third-party applications or embedded content, we encourage those providers to meet accessibility standards, but we cannot guarantee full compliance of external tools.

 

3. ONGOING EFFORTS

 

We review our Site on a quarterly basis using both automated and manual testing to identify and fix accessibility issues. 


We train our design and development team on accessibility principles and integrate accessibility considerations into new features and updates. 


Accessibility is treated as an ongoing process of improvement, not a one-time compliance exercise.

 

4. THIRD-PARTY CONTENT

 

Our website may include third-party content or features such as embedded videos, widgets, or plug-ins. While we encourage vendors to provide accessible alternatives, we cannot guarantee that all third-party features fully comply with accessibility standards. 


If you encounter third-party content that is not accessible, please contact us. We will provide reasonable alternative access (such as by email or post) to ensure you can still use the services or obtain the information.

 

5. FUTURE IMPROVEMENTS

 

We remain committed to advancing accessibility in line with evolving standards, including future updates to WCAG guidelines. 


Our planned improvements include: 

  • Expanding compatibility testing across a wider range of assistive technologies. 
  • Enhancing alt-text coverage for complex images. 
  • Streamlining navigation for screen reader users. 
  • Continuing to improve our cookie consent banner and checkout flows for accessibility.

 

6. FEEDBACK AND ASSISTANCE

 

We welcome feedback on the accessibility of our Site. If you experience difficulty accessing content, features, or services, or if you have suggestions for improvement, please contact us:


PET AWESOME LIMITED 

Company Number: 14888803 

Address: 

Highdown House 11 Highdown Road 

Leamington Spa 

Warwickshire 

CV31 1XT

Email: support@pet-awesome.com 


We aim to respond to all accessibility-related enquiries within 2 business days. If we cannot immediately resolve an issue, we will provide the requested information or service through an alternative method to ensure equal access.


If you are not satisfied with our response, you can contact the Equality Advisory and Support Service (EASS) for further advice: