Cookie Policy UK

Last updated: Sep 08, 2025

Applied to: United Kingdom

(This version replaces all prior versions)


This Cookie Policy explains how Pet Awesome (“Pet Awesome”, “we”, “us”, or “our”) uses cookies and similar technologies—such as tracking pixels, tags, and web beacons—on our UK website, www.pet-awesome.com (the “Site”). 


This Policy should be read together with our Privacy Policy, which explains how we use personal data more generally.

 

1. WHAT ARE COOKIES?

 

Cookies are small text files placed on your computer, smartphone, or other device when you visit a website. They help websites function efficiently, remember user preferences, and improve the overall browsing experience. 


For purposes of this Policy, “cookies” also include similar tracking technologies such as: 

  • Pixels or tags (code snippets that track interactions). 
  • Web beacons (transparent images for analytics). 
  • SDKs (software development kits used in mobile apps). 


Cookies may be: 

  • Session cookies – temporary, deleted once you close your browser. 
  • Persistent cookies – remain on your device until expiry or deletion. 
  • First-party cookies – set directly by us.
  • Third-party cookies – set by service providers such as analytics or advertising partners.

 

2. TYPES OF COOKIES WE USE


Non-essential cookies (analytics, functionality, and advertising) will only be placed with your consent.


We use the following categories of cookies on our Site: 


2.1 Strictly Necessary Cookies 


Essential for the Site to function. These enable you to: 

  • Add items to your basket and proceed to checkout. 
  • Log into your account securely. 
  • Access secure areas of the Site. 


Without these cookies, the Site may not operate properly. Consent is not required for strictly necessary cookies. 


2.2 Performance and Analytics Cookies 


Collect information about how visitors use the Site, such as: 

  • Pages visited, navigation paths, and time spent. 
  • Site errors or performance issues. 
  • Aggregated usage statistics. 


We use tools such as Google Analytics to understand and improve performance. These cookies require your consent under PECR. 


2.3 Functional Cookies 


Allow us to remember your choices, such as: 

  • Language and region preferences. 
  • Login details (if you choose “remember me”). 


Disabling these may reduce functionality but will not stop the Site from working. 


2.4 Targeting and Advertising Cookies 


Used to deliver relevant ads, limit ad frequency, and measure campaign effectiveness. These may be set by advertising partners such as: 

  • Meta (Facebook/Instagram) 
  • Google Ads 
  • Affiliate/remarketing networks 


These cookies track your browsing across different websites to create interest profiles. They require your explicit consent.

 

3. THIRD-PARTY COOKIES


Some cookies on our Site are set by third parties who provide services for analytics, marketing, or social media integration. These providers have their own privacy and cookie policies. Examples include: 

  • Google Analytics – traffic analysis and site improvement. 
  • Meta (Facebook/Instagram) – targeted ads and measurement. 
  • Instagram Embedded Content – cookies may be placed when viewing embedded posts. 
  • Google Ads – advertising relevance and conversion tracking. 


Where these providers transfer data outside the UK, we ensure safeguards such as UK-approved Standard Contractual Clauses (SCCs) or adequacy decisions.


4. COOKIE CONSENT BANNER AND USER CHOICES


When you first visit our Site, a cookie banner will appear. This banner allows you to: 

  • Accept all cookies (including performance, functional, and advertising cookies). 
  • Reject all non-essential cookies (only strictly necessary cookies will remain active). 
  • Customise your preferences by category, choosing which cookies you wish to allow. 


Your choices will be remembered for 12 months, unless you clear cookies, switch browsers, or use a new device. After this period (or if required by law), we may ask you to confirm your preferences again.

 

Rejecting non-essential cookies will not prevent you from using the Site to browse or make purchases, although certain features (such as personalised recommendations or advertising) may be limited.

 

Change your choices anytime by clicking the following link: Cookie Preferences.

 

5. HOW TO CONTROL COOKIES

 

You have several options to manage cookies: 

  • Cookie Preferences Tool: Available via the “Cookie preferences” link on our Site. 
  • Browser Controls: Most browsers allow you to block or delete cookies in the settings menu.
  • Advertising Opt-Outs: You can opt out of targeted advertising via:
    • www.youronlinechoices.com/uk 
    • Google Ads Settings 
    • Meta Ad Preferences 


Please note: disabling certain cookies may affect Site functionality (e.g. checkout).


6. RETENTION


Session cookies expire when you close your browser. 


Persistent cookies remain until their set expiration date or until you delete them.

 

We retain cookie preference choices for up to 12 months.

 

7. CHANGES TO THIS COOKIE POLICY

 

We may update this Cookie Policy to reflect changes in technology, law, or our practices.

  • Material changes will be highlighted via a banner or notification on the Site. 
  • The “Last Updated” date at the top will always show the latest version.

 

8. CONTACT US

 

If you have any questions, please contact us:


PET AWESOME LIMITED 

Company Number: 14888803 

Address: 

Highdown House 11 Highdown Road 

Leamington Spa 

Warwickshire 

CV31 1XT

Email: support@pet-awesome.com 


For further information on your rights, or to lodge a complaint, you can contact the Information Commissioner’s Office (ICO) at www.ico.org.uk or 0303 123 1113, or write to: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.